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YouTube RPM Calculator

Calculate your estimated YouTube RPM (Revenue Per 1,000 views) and potential earnings based on views, niche, audience and content format.

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Fill in the details below to calculate your estimated YouTube RPM.

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Please enter monthly views and complete all required fields.

How YouTube RPM Is Calculated?

YouTube RPM is the amount you earn per 1,000 total views.

  • Niche / Category – Finance, business and technology generally have higher RPM.
  • Audience Geography – Viewers from premium ad markets usually generate higher RPM.
  • Content Type – Long-form videos usually earn more per 1,000 views than Shorts.
  • Monetized Views – Not every view receives an ad, so eligible-view share matters.
  • Video Length – Videos over eight minutes can use mid-roll ads.
  • Seasonality – Advertiser demand is often strongest during Q4.
Estimated Revenue = Monthly Views ÷ 1,000 × RPMExample: 100,000 views at ₹200 RPM = ₹20,000.

YouTube RPM Benchmarks (INR)

Average RPM ranges by niche for an India-focused audience.

Channel CategoryLow RPMAverage RPMHigh RPM

Ranges are estimates and vary by country, viewer behavior, ad demand and market conditions.

Revenue Scenario Comparison

See how earnings may vary based on different RPM scenarios.

Conservative ScenarioBased on lower RPM range
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Typical ScenarioBased on average RPM range
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High Potential ScenarioBased on higher RPM range
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Frequently Asked Questions

Find answers to common questions about YouTube RPM.

RPM means Revenue Per Mille. It shows the total estimated revenue earned for every 1,000 video views after YouTube's share.
Advertiser demand and buying power differ by market, so audiences in different countries can produce different ad rates.
YouTube RPM is generally calculated as total revenue divided by total views, multiplied by 1,000.
Yes. Shorts revenue is pooled and shared, so Shorts RPM is normally much lower than long-form video RPM.
A good RPM depends on niche and geography. Compare your result with the benchmark table instead of using one universal number.
Create advertiser-friendly content, target valuable topics, improve viewer retention and use mid-roll opportunities responsibly.

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